Nike. Better is Temporary

Фотографии Nike. Better is Temporary

Описание Nike. Better is Temporary

At Nike, the desire to be the best is a journey, not a destination – better is always temporary.
Phaidon commemorates the company'
s influence with Nike: Better is Temporary, a landmark publication that charts Nike'
s transformation from rebellious upstart to global phenomenon.
This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike'
s ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.
Beginning with "Breaking2," an introduction detailing Nike'
s 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike'
s focus on performance, brand expression, collaboration, inclusive design, and sustainability.
The book'
s extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike'
s proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book'
s spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book'
s bonus chapter, "Crafting Color."
Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike'
s remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.

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